"TIT · 2013 China fashion creative forum" Guangzhou curtain
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| Date:
2013-05-24 12:44:06
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5244
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Chinese culture and modern fashion aesthetic how to blend? Chinese Culture How to participate in the world of fashion to create? Chinese culture, Chinese designers to more powerful voice in the international trend? Recently, a theme of "creative ‘source‘ power" of the "Chinese fashion creative forum" in Guangzhou TIT Creative Park come to an end. In his keynote address phase, the honored guests creative traceable to China, the world‘s fashion Origin, Chinese brands sourcing, international brands open, creative source, such as its theme parks care to express their views, and finally sublimate the forum‘s theme: make a creative Creative Park the "source."
Fashion creative design needs refining
affect the political, economic, cultural, technological, lifestyle, population about the Chinese design theme, one is Chinese tradition and culture, and then to understand, interpret and re-re-creation, a Chinese themed costume design needs to have an appropriate theme interpretation on the subject matter in a clear and reasonable material handling and design expression, stark design style, it is designed with the popular art of the perfect combination of fashion and we are doing Chinese theme costume design, it is not the same as the ancient Chinese clothing and dress forms of recovery. Chinese themed costume design is one in a particular context of the era, built on the understanding of Chinese civilization and then on the basis of the use of modern means of Chinese theme designed to be in line with fashion aesthetic re-expression, meet people on the Chinese elements of psychology and aesthetics of re-interpretation of the designer, is a pop culture and Chinese traditional redevelopment. "
China top ten fashion designers Chen Wen said that China element is the use of Chinese culture, Chinese traditional, Chinese modern history combined with the beauty of form, this is China, the world‘s. Guangzhou City Enterprise Development Co., Ltd. Shi Shaohui that fashion itself is through the ancient and modern, designers should Qucuqujing, both must be innovative, but also for social responsibility can not simply consider the clothes sold.
said.
In the China Fashion Designers Association, vice chairman PROJECTILES opinion, now the world‘s designers, consumers have contacted a thing of globalization spending habits, only emphasizes China, emphasizing tradition may not meet modern consumption patterns and habits , somewhat not confident performance.
Focus on global competition
Fashion industry covers many areas, not just clothing, but a chain. From the macro level in terms of building a moderately prosperous society will undoubtedly give Chinese fashion industry offers the best opportunities for development. After 30 years of reform and opening up, the modern Chinese people to accept the world‘s popular information, acceptance of Western popular way means major changes are taking place, they also affect the Chinese people‘s way of life. Urbanization is the fashion industry can not be ignored. In the past 10 years, changing the way production and processing, emerged on the market in China has great market share of the brand, how to change ideas into China‘s domestic brands The Force of Destiny, exception is the successful cases. Not only the industry has experienced rapid development, while in the past few years, there have been many fashion geographically concentrated area morphology, such as Guangzhou TIT Creative Park, through the park in the form of gathering more fashion elements, the more creative fashion talent gathering to here.
PROJECTILES specifically pointed out that China‘s fashion and creative industries are also facing development process problems. First, China‘s growing consumer demand for fashion products with domestic lagging behind the fashion and creative industries of contradictions. Second, the growth and strength of local fashion spread and Chinese ordinary degree of consumer awareness and acceptance of habits of contradictions. Three is a traditional industry chain system with modern production methods continue to progress, development and China‘s changing consumer spending habits contradiction between.
Chinese people, no matter how the development of the first to face the global competition, use eye view of globalization fashion industry. "
Cotton Tree International Fashion City, general manager of Guangzhou Bo Xiaoqiang that a large number of Chinese local brands, built a complete modern industrial system, to fashion creative talent and independent brand development has laid a solid foundation. Aggregation of urban population, making a wider dissemination of fashion degree can allow consumers to accept, which undoubtedly China‘s fashion industry to provide better opportunities for development. But at the same time, the increasing influx of Chinese foreign brands, competition intensified, violently hitting the Chinese consumer market. This requires us to build a modern communication platform, allowing consumers to experience fashion, feelings fashion, fashion, affecting more consumers to buy and agree with the designer‘s ideas and products; through associations, and other forms of creative garden, fashion creative talent together to form a concerted effort to integrate fashion creative resources.
It can be said, and enhance cultural awareness and self-confidence, not only the traditional culture and the era of self-affirmation and stick culture, heritage and innovation, even based on an unprecedented open mind and broad vision to face the world‘s various cultures. Therefore, not only should have a creative fashion ethnic, regional, also has a human nature, worldwide. Fashion creative brand marketing also have a global vision, and fully understand the international market demand, balancing cultural deficit, learn to appreciate the differences in the West of oriental culture.
Innovative hatch from here
China Textile Industry Association vice president Summer Min said that the creative design as the soul of the brand, is the top priority of the four elements constituting the brand. Designers not only create beauty, spread America, leading the United States, and through the creative design of the United States in the brand‘s fashion show, and constantly promote the growth of the brand. 30 years of reform and opening up in the fast-growing Chinese fashion brand, we have achieved the world to see, while the designer‘s growth, driven by creative design is an important engine of growth of the brand. Guangzhou TIT Creative Park is the banner of fashion and creative industries in Guangdong, where both the convergence of a number of innovative brands and businesses, but also through a variety of activities cohesion rich creative elements, is the industry‘s most important platform for creative interaction.
themed garden style properties as well-known creative industries, and promote the development of the domestic fashion and creative industries is our duty-bound responsibility ultimately inseparable from the Chinese fashion world. "
Guangzhou Textile Industry and Trade Enterprise Group Co., Ltd., Guangzhou Garment Industry Association, Li noted that the new ideas to pay attention to driving force. Fashion First is culture, since it is the culture we must talk about the accumulation, the accumulation of history, the accumulation is the story, on the other hand precipitation, to improve, to refine, so called culture. Li Zhixin, analysts believe that the success of Guangzhou TIT Creative Park Description Creative Park must have a clear theme and character, a soul on sustainable development. In his opinion, Creative Park is broadly divided into three categories, the first category is the subject type, theme-based creative industries is a form of guided core industries; second type is creative, like Beijing‘s 798; third is the consumer, such as creative recreation, culture and entertainment, etc., such as Shanghai Xintiandi. Secondly, the park provides a creative resource sharing platform. Furthermore let into the park enterprises and designers to be here to enjoy this atmosphere.
"There is government support, associations, media attention, the designer insisted that China‘s fashion creative in order to better the world." Chen Wen‘s words represent the part of the designer‘s voices. |
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